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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07101_Field_TCUM T666.txt
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1996-04-10
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less participation in the work of the image.
Again, it has been found that nonliterates do not know
how to fix their eyes, as Westerners do, a few feet in front of
the movie screen, or some distance in front of a photo. The
result is that they move their eyes over photo or screen as they
might their hands. It is this same habit of using the eyes as
hands that makes European men so “sexy” to American
women. Only an extremely literate and abstract society learns
to fix the eyes, as we must learn to do in reading the printed
page. For those who thus fix their eyes, perspective results.
There is great subtlety and synesthesia in native art, but no
perspective. The old belief that everybody really saw in
perspective, but only that Renaissance painters had learned
how to paint it, is erroneous. Our own first TV generation is
rapidly losing this habit of visual perspective as a sensory